The new business reality - Promoting your business in the credit crunch world

We can all see what is happening in the financial world today and also begin to see the business and social effects of the downturn. Every business needs to take a lead from the big boys which means cut, cut and cut again. get yourselves back to the lean, mean business machine that made you successful to begin with.

Having achieved a new sleek streamlined you, what now?

Advertising? - Cut at your peril and make sure that you grab your share.

As a means of survival advertising is essential to any business even more so when times are hard. The upside is that in difficult trading environments even if you are selling less of your services/product you are capturing a bigger share of the available market as your competitors disappear which in the long-term and post credit-crunch will see your business in an overall position of strength. 

There are many ways of advertising and some are more effective than others, we find that email flyers are a relatively cheap, eco-friendly and instant promotional vehicle, you should go through your own client database first, after all the best business is repeat business, you can also build a list from your website visitors to get your message out there.

Corporate literature is more available than ever before, the bad old days of minimum orders of 1000 is long gone, new digital presses offer high quality and low quantity with prices at the lowest levels for years. 

for instance if you need a mailshot to 100 hand-picked clients then a full colour A4 2 sided flyer can be printed and sent in a couple of days for  under £250.

Check your website, make sure it is working for you as hard as you work yourself, go to it now, think like a customer, is it friendly and helpful? If not think about how you would like it to work? to generate more interest in you as a company or to sell more products or both.

Special Offers - Everyone is doing it, why don't we?

What can you give that may tip the balance, nowadays everything is price-sensitive, so 10-20% off may just seal the deal, or perhaps 30-40% for a limited period on an end-of-line item. The important thing is that you get noticed and open a dialog with your customer.

Business promotion  is a combination of advertising, corporate literature, coupled with an optimised website and well thought out special offers. we think that this increases your business recognition and sales and is an important part of any professional business.