The new business reality- Small is beautiful

We have learned a few things recently from design guru Michael Peters, see designer breakfasts "a cataclysmic shake-up is forcing the design industry to reinvent itself"

“Clients, are sick and tired of the bullshit in our business. They want to connect around ‘the kitchen table’. They want the killer idea, not the Mayfair address. And I want creative people to be recognised as crucial cogs in the wheel of commerce. It has to be a partnership, not a client-servant relationship.”

In the new business reality we need business to business ties more than ever, if your overheads are down through shedding staff then so is your ability to fulfill orders, your options in this situation include outsourcing to a partner business or using freelance and short contract temporary workers on a per job basis. This keeps the costs low and the flexibility high.

At daviesbatt we use outsourced copywriters, web developers, market researchers and printers among others selected from a list of associates formed over many years in the industry.

This made us think, how we can help our clients to add value and open doors? We design their websites and send their email flyers, we drive the customers to them, what else can we do?

We need to promote our business too and our customers are our business.

We propose to put a new section on our website profiling our clients and their businesses, we will also produce an email flyer promoting this to our client base in the hope that the services each offers will be useful and productive to the others.

By promoting our customers on our website and not just referencing the designs but explaining what they do too, we hope that we can put our customers in touch with each other through a channel that is used only for our promotion at present. If we can drive extra business with minimal marketing spend, then everyone's a winner.

We think that this is the new reality, small is beautiful, small-scale marketing works, repeat business is the best business, productivity dependent on order book is the new 'just-in-time' business model and any other models are now looking rather outdated.

Times are hard and costs are critical:
We have a wealth of experience, over 30 years in the creative world and we are extremely cost-effective, our overheads are minimal; a few computers, a purpose built studio next to our home and our time.

Together with our creative and technical partners we are a forward thinking agency with the means of producing high quality design to the most exacting budget constraints.

exciting times ahead.